Although since the beginning of this year have been presented many interesting smartphones, mobile market has ceased to grow, as it has been in past years. More in 2015, sales volume is not very different from the previous year, and analysts were confident that this year will not change anything. According to the latest report of the GfK, income from the sales of all smartphones in the fourth quarter of 2015 amounted to 115.2 billion dollars, which is 0.2% less in comparison with the results of 2014. For the reported period it sold a record number of units - 368 million units, up 6% more than in late 2014.
The report GfK reported that decreased by 6% despite the increase in the average cost of sales of smartphones sold in the fourth quarter of 2015. Even Apple for almost a year, there was no growth, and the company's shares and all fell to 26% at the end of last summer.
In connection with the termination of the growth of the smartphone market, manufacturers are looking for new ways to make money by releasing a variety of accessories and "intelligent" devices, such as virtual reality helmets or smart watches. The LG, for example, with the flagship G5 has launched a range of interchangeable modules and various accessories Friends, and HTC are now believes millions received for pre-order VR-headset Vive.
Kevin Walsh, Director of the GfK, said that the situation on the market depends largely on geography. For example, in India's smartphone sales in the fourth quarter of last year increased by 34% due to equipment costing less than $ 100. For comparison, in China sales rose 12%, while in North America, by contrast, have fallen. In general, sales of smart phones is kept by increasing demand for low cost devices, so manufacturers are increasingly paying attention to this category.
GfK analysts believe that 2016 will be sold over 1.4 billion smart phones (1,308 billion in 2015), while revenues at the same time will increase by only 0.5% to 401.3 billion dollars.
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