Competition between the developers of mobile applications is growing every day. Interesting statistics published analyst Andrew Chen.According to him, the average "fresh" from the Google Play app lose up to 77% of users in the first three days of launch, the application is removed in a month 90% download, but after three months with him bye already 95% of people. These figures Chen was based on analysis of the Google Play applications Downloads 10,000 and above, not taking into account the software created by Google.
Another interesting trend is that interest in the applications from the list of the top 100 on Google Play begins to fade after 90 days after their launch. Thus, Andrew Chen came to the conclusion that the popularity of software depends on the first minutes of use, and retain users is possible if the program succeeds in this short time for a "wow-effect" or has functions without which the use of a smartphone is simply unthinkable.
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